project_
Gênesis Empreendimentos
I built the property developer’s website and the systems used by its marketing and sales teams: property pages, content editing and Meta campaign reporting.
view live siteinside the product_
how the system works
from what people experience to what keeps the product running
the marketing team publishes new developments, replaces photos, and corrects information in its own dashboard without changing code.
campaign data flows in from Meta and appears in one place: leads, spend, reach, and cost per lead.
site analytics respect each visitor’s choice. the original IP address is not stored, and data is collected only with the corresponding consent.
product in use_
project screens
why it was built this way_
important decisions
the choices that shaped the experience, operations, and product boundaries.
publish without depending on development
the dashboard lets the team update property listings safely. permissions are enforced in the database, not only in the interface.
campaigns gathered in one place
lead count, ad spend, reach, and cost per lead arrive automatically, with no spreadsheet copying.
privacy from the beginning
visitors choose what they allow, and their original IP address is not stored. analytics are designed around Brazil’s data-protection law.
notify the sales team immediately
each new lead triggers an email automatically, so the sales team does not need to keep checking the dashboard.
see the other works
